Reject the smooth
Every edge declares its existence. We do not hide the seam, the border, the division between one thing and the next — we make it three pixels thick and we let it hold the page together.
RULE ONEType is structure
Letters are not decoration. At 150px they become architecture; at 11px they become data.
Colour with force
Three primaries. No tints. No gradients. Opacity is a compromise we refuse to make.
The grid shows
Columns are drawn, not implied. Twelve tracks, no exceptions, no mercy for the content.
WEIGHT IS HONEST.
BLUR IS A LIE.
Motion, not charm
Movement exists to inform: a ticker reports, a hover inverts, a button presses. Nothing floats.
Content over comfort
Whitespace is rationed like ink. If a region is empty, it is because the grid demanded it.
RULE SEVENShip it raw
No polish pass. What you see is the artefact: markup, border, ink and nerve.
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