MOVE — a manifesto in motion
Nothing arrives whole.
Meaning is put together in the eye, one fragment at a time. Design the arrival, not just the destination.
Time is material.
Duration has weight and grain, like colour or type. Hold a moment longer and it starts to speak.
Transitions are the content.
The cut is not the gap between ideas. It is where the viewer does the work, and where the work is remembered.
Every move sets off the next.
Choreograph in chains. Every motion should have a visible cause, and cause something in turn.
Look again. Then closer.
Attention is not a click, it is a return. Give people a reason to turn the thing over.
If it moves, it must mean something.
Animation is a claim. If a movement cannot say why it exists, delete it. The caret will wait.
Stop watching. Move.
Every manifesto ends where the reader begins. Go through the letter.
End of manifesto · 07 / 07 · runtime 01:45
Yourmove.
- Runtime
- 01:45:00
- Scenes
- 07
- Statements
- 07
- Colours
- 03
- Images
- 00
- Playhead
- You
Colophon
MOVE is an original typographic study. Seven statements, seven motions, one rule: every transform is driven by your scroll, and nothing moves without a reason.
Display set in your system’s heaviest condensed sans; the M-O-V-E lettering is drawn by hand in SVG. Annotations in monospace. Three colours, no images.
The seven statements
- 01Assemble
- 02Stretch
- 03Split
- 04Cascade
- 05Rotate
- 06Type
- 07Zoom